New Ideas to Business Online: Using Linked In to Network with Business Professionals

Written by Robert Pacheco, Business Development Manager

I must say that Linked In has turned out to be a great business networking tool for our company (www.uvium.com). One of the reasons why my experience with LinkedIn worked for me was through the connections I made with professional executives in the New York City areas to meet and greet while my partner Valeska Jacques visited the city. I LinkedUp with great people such as, Internet Strategists, Internet Media Business Consultants, Vice Presidents, BPM Consultants, CEO’s, Internet Marketing Experts, CFO’s, Realtors, Marketing Firms, Graphic Design Firms, and more.

The reason for linking up with them was to analyze the synergy between our company and theirs, as well as to how their services can benefit our clients and vice versa. I started by creating an account, and setting up the information necessary to make it happen. Then I logged on and searched for a criteria that entailed individuals in various industries such as Public Relations Firms, Marketing Firms, Web Firms, and Management Firms.

Once I found those that interested me I went ahead and requested to Add them to my network and so on. I would personalize each message to fit the criteria for each individual letting them know who I was and letting them know that we would be in the city for the next two weeks and wanted to possibly meet with them to discuss the synergy, comparisons, and other options which they provide that may benefit our clients and vice versa. Before I knew it, I had contacted over fifty plus interesting prospercts we can meet while on our stay in the city. Out of all the people added on to my network and contacted, we managed to arrange 13 meetings; some of them were meet and greet, while others were conference calls, but nonetheless it was a good turnout.

Valeska met and assisted events with over five of these prospects, the rest arranged conference calls which are still in progress. We also linked up to some extraordinary executives whom we look forward to doing business with in the near future. I must express, from personal experience, that Linked In worked for me, and if used in the same manner, it will work for you as well.